Attitudes And Attitude Change May 2026

Associations (classical conditioning) and rewards or punishments (operant conditioning) reinforce specific stances.

When a person’s actions contradict their beliefs, it creates a state of psychological discomfort called "dissonance". To resolve this tension, individuals often change their attitude to match their behavior. Attitudes and Attitude Change

Persuasion via surface cues, like a celebrity endorsement or a catchy jingle. Attitudes and Attitude Change