Free Deal — At&t Buy One Get One

: Even for "free" devices, customers must pay taxes on the full retail price of both phones at the time of sale.

: Both devices typically must be from the same brand (e.g., two iPhones or two Samsung Galaxies). Strategic Evolution: BOGO vs. Trade-In at&t buy one get one free deal

: Customers must purchase both devices on a 0% APR installment agreement, typically lasting 36 months . : Even for "free" devices, customers must pay