: Guidance on collecting, describing, and cleaning data, including assessing validity and reliability .
The guide provides a compact, step-by-step introduction to the entire market research process, with a heavy emphasis on quantitative analysis using IBM SPSS Statistics . It is structured around the standard research workflow: A Concise Guide to Market Research
: Identifying research questions and designing the data collection process . : Guidance on collecting, describing, and cleaning data,
: Detailed chapters on ANOVA, regression analysis, factor analysis, and cluster analysis . : Guidance on collecting
The book helps readers perform analyses, interpret the results, and make sound statistical decisions using IBM SPSS Statistics. springerprofessional.de A Concise Guide to Market Research - Springer Nature