A Now

Lead with a quantifiable result. "Over the last year, I helped my team generate $X in revenue by..." [3, 6].

Match the level of professionalism or creativity found on the company's own website or job advert [10, 22]. 4. The Strong Finish Lead with a quantifiable result

Address the letter to a real person whenever possible instead of "Dear Hiring Manager" [14, 24]. Lead with a quantifiable result