The business-to-business (B2B) buying process is far more complex than a standard consumer purchase. While a consumer might buy a pair of shoes in minutes, a company purchasing a new software system or manufacturing equipment often navigates a structured eight-stage journey involving multiple stakeholders.
The process doesn't end at the purchase. The buyer periodically evaluates the supplier's performance by gathering feedback from internal users. This review determines whether the relationship will continue, be modified, or end. 8 stages of business buying process
Seeing an ad, attending a trade show, or hearing a pitch from a salesperson. 2. General Need Description The business-to-business (B2B) buying process is far more